互联网已经在说服技巧上投入了大量资金，而对“点击”的需求是它诱人的陷阱。我们都认识到这种形式:在你刚进入的网页上做广告的公司让更多的人看到他们的广告，而在经济上依赖这些广告的网站的主人得到了钱。很明显，将人们引向内容，从而产生“点击”是有回报的。“这与垃圾食品的不健康循环没有什么不同:为了一时的满足而忽视长期的损害。”
The Internet has become heavily invested with the craft of persuasion—and the need for ‘clicks’ is its inviting pitfall. We all recognize the format: companies advertising on a webpage that you have just entered get more people to see their ads while the host of the website that financially depends on such advertisements gets money. It clearly pays off to herd people towards content, thus generating ‘clicks.’ It’s not unlike the unhealthy cycle of junk food: long-term damage ignored for the sake of instant gratification.
