令人尴尬的坑坑洼洼讽刺政客的漫画

就个人经验而言，我无法谈论俄罗斯叶卡捷琳堡的政治气象，但如果我们从广告公司Voskhod的这段视频表面上看，这座城市的基础设施似乎忽视太久了。在反复评论和抱怨叶卡捷琳堡坑坑洼洼的街道之后，RU求助于Voskhod组织了一场精彩的竞选活动：在夜幕的掩护下，他们会在最难看的坑洞周围画上当地政客的脸，让他们感到羞愧而采取行动。报道城市生活的RU决定提醒政客们，修路是他们的职责。问题是，我们的政客不在乎坑坑洼洼。他们唯一担心的是自己的公众形象。我们把道路上的坑洞和某些政客的形象联系起来。晚上，在市中心的三个坑洞上，我们画了州长、市长和副市长的脸。关于漫画的消息引起了轰动。在这种紧张的公关下，政客们再也不能无所事事了。洞是固定的。有关这一行动的消息在300多个媒体场所发布，乌拉尔通讯社网站的访问量翻了一番。官员们终于开始工作了。我喜欢艺术和政治一起创造积极的东西，希望他们不必在城市的每一个坑洞旁边都画一张脸。看到更多关于炽热的俄罗斯。

I can’t speak from personal experience about the political climate in Yekaterinburg, Russia but if we take this video from the ad agency Voskhod at face value it appears the powers that be neglected the city’s infrastructure one day too long. After repeatedly commenting and complaining about the pockmarked streets of Yekaterinburg, local blog URA.RU turned to Voskhod to create a brilliant campaign: under the cover of night they would paint the faces of local politicians around the most unsightly potholes and potentially shame them into action. The response? It worked! Via Ads of the World:Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.Gotta love it when art and politics come together to create something positive, hopefully they don’t have to paint a face next to every pothole in the city. See much more over on Red Hot Russia.