巧克力Cocoa Jones品牌包装设计

Supple Studio为新的巧克力品牌Cocoa Jones设计了品牌和包装。Cocoa Jones是一家家族企业，由尼日利亚人和巴基斯坦人Michael Ogazi和Naz Khan夫妇于2017年创立。 这个巧克力品牌选择了复杂的口味，在一个巧克力棒里有很多成分，比如开心果，草莓和玫瑰黑巧克力，芒果，椰子和酸橙白巧克力。设计工作室决定为logo设计一个字母组合，将Cocoa Jones缩短为CJ。 Supple Studio的设计总监菲尔•斯金纳(Phil Skinner)表示，该标识由漩涡状的CJ字母组合构成，与品牌名称一起使用，下面是衬线全大写字体。 他还设计了各种包装插图来表现实验风味的组合。他补充说，每块巧克力上都有两个不同的图案，中间用一块黑色面板隔开，标识和配料都用金色浮雕。

Supple Studio has designed the branding and packaging for new chocolate brand Cocoa Jones, which look to represent the different cultures of the company’s two founders. Cocoa Jones is a family-run company that was founded in 2017 by husband and wife, Michael Ogazi and Naz Khan, who are Nigerian and Pakistani respectively. The chocolate brand opts for complex flavours, featuring many ingredients within one bar, such as pistachio, strawberry and rose dark chocolate, and mango, coconut and lime white chocolate. The design studio decided to create a monogram for the logo that shortens Cocoa Jones to “CJ”, and packaging illustrations that symbolise the coming together of both ingredients and cultures. The logo is composed of the “swirly CJ monogram”, says Phil Skinner, design director at Supple Studio, used alongside the brand name, set in a serif, all-capitals typeface underneath. A variety of packaging illustrations have been designed to represent the “experimental flavour combinations” of the chocolate, he adds, with two distinct patterns on each bar, separated by a black panel in the middle, where the logo and ingredients are embossed in gold. The illustrations have been inspired by traditional Islamic and African patterns found on textiles, again referencing the founders, and look to “bring together two cultures on pack”, says Skinner. The colours and abstract shapes used also look to reference the ingredients contained within each bar. The packaging range has a broad colour spectrum of various shades of pink, red, purple, blue, green, orange, yellow, black and white, alongside gold for type. Skinner says: “We wanted the bars and brand to feel premium, as this is a small-batch, hand-crafted product, but also colourful and full of character. “The range has a great deal of flexibility and variation to encourage discovery, while also clearly belonging to the same family.” The branding is now rolling out across chocolate bar packaging on-shelf, gift packaging and shop bags, print advertising materials and business cards, and online platforms including the company website and social media.