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美国国会图书馆进行了品牌改造

2018-12-14 1898 0
美国国会图书馆是世界上最大的图书馆,位于美国首都华盛顿。Scher创建了一个标识,它是书架的视觉隐喻。核心标识由单词库集合成无衬线字体Druk浓缩成黑色,以及库的全名集合成无衬线鲜明怪诞的橙色。这些词可以用在许多不同的配置中,例如相邻或重叠。五角星这个象征性的标志旨在把图书馆描绘成一个收集东西的地方。国会图书馆是国会和联邦政府的官方图书馆,也是公众的国家图书馆。 美国国会图书馆的图书馆员卡拉·海登博士说,新身份是大胆而现代的。它体现了图书馆的全球规模,使所有人都能接触到馆藏。它拥有超过3200万本书和470种语言印刷出版物,包括照片、报纸、地图和手稿,以及录音、电影、美术和字体。这些收藏品存放在三座大楼里。

Pentagram partner Paula Scher has rebranded the Library of Congress, the world’s largest library based in the US capital city, Washington D.C. Scher has created an identity that is a visual metaphor of a bookcase, where the logotype is “opened up” in both animated and static forms to act as a place-holder for imagery and text. In this way, the logotype acts as book-ends, while the imagery and text placed in the middle of it act as books. The core logo consists of the word Library set in sans-serif typeface Druk Condensed Super in black, alongside the full name of the library set in sans-serif Sharp Grotesk 20 in orange. These words are used in many different configurations, such as sat next to each other or on top of each other. The place-holder graphic element is used throughout communications, such as on newsletter headlines and section headers on the Library of Congress website. The symbolic logo aims to depict the library as a “place to collect things”, says Pentagram. The Library of congress is the official library for Congress and the Federal Government, but also serves as a national library for the public. Dr Carla Hayden, librarian at the Library of Congress, says the new identity is “bold and contemporary” and “embodies the Library’s global scale in making the collection accessible to all”. It holds over 32 million books and other print publications in 470 languages, including photographs, newspapers, maps and manuscripts, alongside audio recordings, films, fine art and typefaces. The collections are housed in three buildings – the Thomas Jefferson Building, the James Madison Memorial Building and the John Adams Building – and many of the collections are also available in digital format online. The design consultancy adds that the new identity looks to help the library’s collections be “easily understood” and invite everyone to “physically or virtually take advantage of the treasures within”. The new branding is currently rolling out across all Library of Congress marketing and communications including books and the bimonthly magazine, brochures and newsletters, the website and app, merchandise and staff uniforms, and all interiors signage and graphics.
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