食物+设计的交叉点:一个发人深思的外观

如何使你的设计产生社会影响?你有没有想过把设计、技术和食物混合在一起来改变我们的饮食方式?老实说，我以前从没想过这个。至少不是以这种有影响力的方式。我没有意识到食物和安全;设计可以是如此有趣和重要在一起。当你听到“食物与安培”时，你会想到什么设计?对我来说，我想象着在Instagram上完美拍摄的精美菜肴。你知道，那些看起来好得不像真的吗?或者是那些你在电视节目上看到却只能梦想着去的高级餐厅呢?因此，当得知荷兰食品与设计协会是一个为从事食品及其对社会影响的设计师们提供平台的时候，我感到非常惊喜。他们激发设计师的创造力，与专家合作，开发食品工业的替代方法。我们都吃了。你吃什么、什么时候吃、吃多少并不重要。但这是我们所有人的共同点。有些人把食物看作是我们身体的燃料。另一些人把食物看作是一种仪式，一种奖赏。不管你如何看待食品行业，你都参与其中。那么，为什么不利用你作为设计师的观点和能力来扰乱食品行业呢?不要想着那道在你脑海中不断浮现的美味佳肴。想想整个食品工业，你吃的食物背后的整个过程。想想它有多重要。从农业到交通运输，从医疗保健到垃圾处理，在创造我们喜爱的食物的过程中有很多步骤。你是否曾停下来思考过围绕食物的社会和环境挑战?这可能是一个锻炼的好机会。下次你吃东西的时候，花几分钟想想。想想你正在吃的那一口食物背后的过程。在哪里生产的?它是怎么运到你这里的?在它到达你的盘子的过程中有没有造成任何影响?最重要的是，你有没有什么想法可以改变你问自己的问题?我敢打赌，至少有一次，你曾想过，某个软件包本可以设计得更好。这种特定的材料会比你面前的盒子做的更好。或者我们应该能够更好地利用我们看到的食物浪费。也许你曾经想过，当我们吃了一根香蕉，把香蕉皮扔掉的时候，某个地方的人，可能会对如何处理香蕉皮有一个绝妙的主意。所以你看，你不需要成为一个厨师或者农民或者任何直接在食品行业工作的人来改变事情。一切都始于一个想法。如果你对食物设计有什么想法，你可以去荷兰食物设计协会，看看未来的食物设计大奖。

How empowering would it be to cause social impact with your design? Have you ever thought about mixing design, technology and food to transform the way we eat? I honestly haven't thought about this before. At least not in this impactful fashion. I didn't realize that food & design could be so interesting and important together. What comes to mind when you hear "food & design"? To me, I envision fancy, curated dishes perfectly shot on Instagram. You know, the ones that look too good to be true? Or how about those super exclusive and fancy restaurants you see on TV shows but can only dream about actually going? So it was a happy surprise to read that The Dutch Institute of Food and Design is a platform for designers working with food and its impacts on society. They instigate designers creativity to collaborate with specialists and develop alternative approaches to the food industry.We all eat. It doesn't matter what you eat, when or how much. But that is something all of us have in common. Eating. Some see food as fuel for our body. Other see food as a ritual, as a reward. It doesn't matter how you see the food industry, you do participate in it. So why not use your point of view and ability as a designer to disrupt the food sector? And don't think about that beautiful dish that keeps popping into your head while you think about this. Think about the whole food industry, the whole process behind that food you are eating. Think about how important it is. From farming to transportation, healthcare to waste, there are a ton of steps involved in the process of creating our beloved food. Have you ever stopped to think about the societal and environmental challenges that surround food? Yes? No? Maybe? So this may be a good opportunity for an exercise. Next time you eat something, take a few minutes to think about it. Think about the process behind that particular morsel you are eating. Where was it produced? How was it transported to where you are? Did it cause any impact during its journey to your plate? And most importantly, do you have any ideas that could change one of those answers you asked yourself? I bet, at least once, it crossed your mind that a certain package could have been designed better. That this certain material would have made a much better to go box than the one in front of you. Or that we should be able to have a better use for some of the food waste we see. Maybe it crossed your mind that when we eat a banana and discard the peel, someone, somewhere, could have a brilliant idea for what to do with that peel. What about that little sucker peanut shell? Can we smash it and turn them into beautiful furniture? Maybe we can blend corn cobs and turn them into a natural dishware line? How about food transportation? If we could have some sort of Lyft service for trucks where rides could be shared to make transportation more cost effective and accessible? I don't know. Is any of this possible? But this kind of exercise certainly provokes a lot of thinking and how great ideas come to life. Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction. Design has different connotations in different fields. In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.Wikipedia So you see, you don't need to be a chef or a farmer or anyone directly working inside the food industry to change things. It all starts with an idea.In case you have something related to food design in mind you can check out The Dutch Institute of Food and Design Future Food Design Awards. They are still accepting projects for the 2018 Awards. The deadline is August 12. They are looking for ideas that will change the way we see the food system. Take a look of last year's winning project.Winner 2017 - Fernando LaposseWe were delighted to post about last year's winner Fernando Laposse and his awe-inspiring project dubbed Totomoxtle. Totomoxtle is a project inspired by the relationship of Mexico with its maize by creating a surfacing material from naturally coloured, native corn husks. The process is simple, the husks are flattened and glued onto veneer or MDF which can be sawed and lasercut to create tiles or marquetry for interiors and furniture. Apart from creating a sustainable material, the project also aims to raise awareness about the uncertain future of heirloom maize and the people that harvest it using traditional methods in an increasingly globalised world. Read more about Totomoxtle.  food design