极简主义标识欣赏

简单而简洁的设计有时甚至比一个logo更有影响力。好的使用形式和消极的空间可以在很大程度上创造一个强烈的视觉印象。最小的标识也可以让你的客户更容易记住。想想百事商标的简洁性，以及它的可识别性。或者是带有隐藏箭头的联邦快递标识。这两款产品都很简单、干净(百事标志的最新版本可能不那么简单)，但只要看看它们的形状和外形，就能立刻认出来。看看它们，看看有多少复古的极简主义标识经受住了时间的考验。现代标志这些标志都是在过去十年左右创造出来的。它们结合了清晰的线条和简单的几何形状，并巧妙地运用了色彩(许多是单色的)和负空间。有些是标识符，而另一些则把字母形式保留在标志本身之外。对于一个想要表现出永恒而现代的公司来说，极简主义绝对是一条可行之路。

Simple and clean designs can sometimes have an even bigger impact than a logo that has a lot going on. Good use of form and negative space can go a long way toward creating a strong visual impression.Minimal logos can be easier for your customers to remember, too. Think of the simplicity of the Pepsi logo and how recognizable that is. Or the FedEx logo with it’s hidden arrow. Both are simple and clean (the newest incarnation of the Pepsi logo arguably less so), yet are instantly recognizable just by their shape and form.Below are more than fifty minimalist logos, both from the present and past (1950s to the early 1990s or so). Check them out, and see how well many of the vintage minimalist logos have stood the test of time.Modern logosThese logos were all created in the past decade or so. They combine clean lines and simple geometric shapes with discerning use of color (many are monochromatic) and negative space. Some are logotypes, while others keep the letterforms out of the logo itself.Hatch Inc.FarmhouseRetro Corporate Logo GoodnessPagepronocturnal ThrillsBritish SteelThe Guild of Food WritersMartin Newcombe Property MaintenanceMindFreedom TravelSki Brand LogoIn the Company of HuskiesBeyonAAT – All about TeaAnimal Defense LeagueWilliam & SonKoala RanchHiveBlast PRLark InsuranceDustin HysingerOgamiHucksleyRantFurnBlue Mountain ElectricRechargeableD.F.L. Web DevelopmentAntler LogoPocono ModernStoryCoyoteKixBoxVintage logosWhile we sometimes think of minimalist logos as being modern, they’ve been around for decades. Minimalist logos were popular starting in the 1950s, and haven’t really fallen out of popularity since. Check out these logos from the 1950s through the 1980s.Asfaltor OyW. Raven & Co. LeicesterJacque Nathan GaramondAssociated Spring CorporationCygnet Publishing Pty. Ltd. PerthExpo ’70 OsakaOrganisationskomitee Der 5.GymnnaestradaHarcourt Brace & World Inc. New YorkAhrend Libra AmsterdamCommittee for Economic & Cultural Development of ChicagoCanadian Pulp & Paper Assoc. Ltd.United SemiconductorRussell & Hindrichs AssociatesFranz H WillsTrademakrCitgoChemicoDepartment of Health and Social SecurityTechnicolorContinental AirlinesConclusionOne area where minimalist logos can really excel is in their almost built-in timelessness. Logos from the 1950s can look just as current as one designed last week (without cashing in on the current “vintage” and “retro” logo craze). For a company that wants to appear timeless and yet contemporary, minimalism can definitely be the way to go.