一个鼓舞人心的非营利性广告

在一种形式或另一种形式中，公共服务公告(或广告)已经伴随我们100多年了。他们的主要目标是教育公众，以便提高人们对各种社会问题的认识;从癌症和全球变暖到家庭暴力和滥用毒品。公共服务机构寻求行动并改变观点。因此，公共服务活动的发起者不得不加大力度，以便在视觉泛滥的时代抓住社会的注意力，这一点也不足为奇。像奥美(Ogilvy)、格雷(Grey)和麦肯恩-埃里克森(McCann-Erickson)这样的大型广告公司，以及精品广告公司的创意头脑，都已奋起应对，推出了新一代印刷的公益广告。另一些人则通过简洁来追求力量，用引人注目的插图来打动观众。所有这些广告都有一个共同点，那就是它们惊人的视觉效果:Photoshop的效果不仅有效，而且是史诗般的效果。以下是一个突出的公益广告，它们的创意、艺术指导和能唤起情感的属性共同作用，传递了一个深刻的信息。它们很好地提醒我们，当温柔的倾向被抛弃，取而代之的是正面面对时，微妙的主题往往是最成功的。你认为在公共服务广告中最有效的策略是什么?请在评论中告诉我们。

In one form or another, public service announcements (or advertisements) have been with us for well over a hundred years. They have as their chief objective the goal of educating the general public in order to raise awareness on a multitude of social issues; from cancer and global warming to domestic violence and drug abuse. PSAs seek to cause action and change opinion.It’s little wonder, then, that to capture society’s attention in an age of visual inundation, the creators of public service campaigns have had to step up. The likes of such major ad players as Ogilvy, Grey, and McCann-Erickson — along with the creative minds of boutique agencies — have risen to the occasion, producing a new generation of printed public interest ads. Some are edgy and envelope-pushing, using imagery that makes the viewer uneasy. Others go for power through simplicity, employing striking illustrations to move an audience.One thing that all of these ads have in common is their striking visual impact: Photoshop work isn’t just effective, it’s epic; illustrations aren’t just employed, they’re integral.Below is a collection of 25 standout public interest ads whose creativity, art direction, and emotion-evoking properties work together to deliver a poignant message. They are a good reminder that delicate subject matter is oftentimes most successfully delivered when the inclination for gentleness is abandoned and instead is confronted head on. These are ads that make a statement…quite literally.WWF: TreeHeart and Stroke Foundation: FutureSalvation Army: PoliticianSurfrider Foundation: Plastic InvasionWorld for All: TrainDutch Heart Foundation: QR BystandersAmnesty International: TsunamiEcuadorian Red Cross: Life Inside LifeDepartment of State Health Services: Share AirWorld for All: BuildingWWF Desertification: ElephantAmnesty International: PencilOperation Smile: Charlie DotSafe Kids: FootballondAzul NGO: SardineOperation Smile: Sally MonkeyTAC: Confusion, OverpassSamusocial: Stop the NightmareFight for Peace: FavelaCanadian Journalists for Free expression: TaraPedestrian Council of Australia: ManStivoro: Open RoadGirlHub: AminaGlobal WarmingUtah Department of Highway Safety: Alcohol CuffsGreenpeace: Become DavidSo Acao Solidarity Movement: Much More than TreesWhich ads resonated most with you? What tactics do you think work best in public service ads? Let us know in the comments.