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40个带有隐藏信息的品牌标识

2018-07-18 1435 0
一个品牌可以说是公司最有价值的资产,特别是品牌的标志,它能充分说明公司的价值。设计的每个方面都向消费者传达着某种信息——无论是品牌的个性、公司的价值观,还是目标受众。这是一个公司品牌战略中非常重要的一部分,所以才会花费大量的时间和金钱去创造一个完美的logo。我们每天都会看到数百个(如果不是数千个的话)不同的品牌标识,但实际上有一些你可能从未见过的微妙设计特征。看看世界上最容易识别的品牌标识(仔细看看),你就会发现几十个公司品牌标识中隐藏的信息。有些是众所周知的,有些是你以前没见过的。看看下面的信息图表,看看你能不能找到这些聪明的设计特性!

A brand is arguably a company’s most valuable asset, but it’s the brand logo in particular that really speaks volumes about the company. Every aspect of the design conveys a certain message to consumers — whether it’s the personality of the brand, the company’s values, or the target audience. It’s a hugely important part of a company’s branding strategy, and an enormous amount of time and money is invested into creating the perfect logo.We are exposed to hundreds (if not thousands) of different brand logos every single day, but there are actually a number of subtle design features you may have never spotted before. Take a look at some of the most recognisable brand logos in the world (a very close look) and you’ll spot hidden messages within dozens corporate brand logos.Some are well-known, some you won’t have seen before. Take a look at the infographic below, and see if you can find any of these clever design features for yourself!
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