Sid Lee所做的品牌设计

我们正在看Sid Lee为Au Sommet Place Ville-Marie所做的品牌识别项目。在这个例子中，有一种混合的视觉标识和蒙特利尔图形设计，这座标志性的纪念碑是由I.M. Pei 在1958年建造的。Sid Lee是一家大型创意公司，在蒙特利尔、纽约、巴黎、洛杉矶和多伦多设有办事处，同时拥有600名专业人员，从品牌、数字和社会营销、广告、分析、建筑和零售设计、品牌内容和娱乐等不同的设计领域进行合作。贝聿铭的标志性建筑灵感来自于它建造的铁路。我们给这个纪念碑一个永恒的新身份。基于独特的建筑网格，我们开发了一种独特的视觉语言，包括定制的排版和图像。这使我们可以开发从内部标志到附属材料的一切东西。

We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown. For this case, there is a mixture of visual identity and graphic design of this iconic monument of Montreal that was built in 1958 by I.M. Pei & Partners. Place Ville-Marie recently launched and promoted its new 360˚rooftop experience and this is what we are now exploring.Sid Lee is a big creative firm with offices in Montreal, New York, Paris, Los Angeles and Toronto alongside with a team of 600 professionals. Collaborating in different fields of design from branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material.Photo GalleryCreditsCreative Direction - Marie-Élaine BenoîtArt Direction - Olivier ValiquetteDesigner - Alice WarePhotography - Thanh PhamMore linksCheck out Sid Lee Site: sidlee.comFollow Sid Lee on Behance brand identity branding graphic design