Festningen视觉识别

奥斯陆可能会获得在Festningen最独特的餐厅位置的奖项，这是一个在曾经的中世纪城堡和前监狱里的法国乡村餐厅。我们不仅被背后故事所吸引，也被餐厅的品牌标识所吸引。由设计机构统一设计，身份成功地结合了历史和当代的指导方针。其结果是，一种传统的插画细节，铜箔纸和织物纹理与厚重的无衬线，一个简单的几何图案和浅色墨水在黑暗底物。它提供了一个与图片细节更基本的对比，并介绍了一些可以被描述为机构效用的东西，这些东西也可以通过三文鱼颜色的纸张和菜单布局的简单性来体现。这些插图看起来很真实，很有可能来自历史悠久的股票，并与农业、家畜、烹饪工具、餐具和工具相结合，这些都汇集了奢华餐饮和监狱的迥然不同的经历。

Oslo may win the award for most unique restaurant location in Festningen, a brasserie serving rustic French fare in what was once home to a medieval castle and former prison. We were attracted not only by the backstory but also the restaurant's brand identity. Created by design agency Uniform, the identity successfully combines historical and contemporary guidelines. The result, a melding of traditional illustrative detail, copper foil print finish and fabric texture set alongside a heavy sans-serif, a simple geometric pattern and light ink across dark substrates.For more information on the talented Uniform visit http://www.uniform.no/prosjekt/festningen/The sans-serif logotype provides a far more rudimentary contrast to the detail of the images and introduces what could be described as institutional utility, something that also comes through in the salmon coloured paper and simplicity of the menu layouts.The illustrations appear authentic, likely drawn from historic stock, and have a solid combination of agriculture, livestock, cooking implements, cutlery and tools that draw together the quite disparate experiences of luxury dining and incarceration.Source: BP&O - Branding, Packaging & Opinion http://bpando.org/2013/11/28/logo-festningen/ visual identity branding visual guidelines