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书籍建议:设计品牌标识。

2018-04-19 2228 0
   本周的书籍建议是关于品牌的,这是我们最喜欢的平面设计师之一的推荐,罗杰·奥奇恩。这本书名叫《设计品牌标识:整个品牌团队的必备指南》,它涵盖了所有你需要了解的关于品牌的知识,从它的定义到如何想出最有效的策略。
   无论你的目标是要表达一个新品牌,还是要重振现有品牌,这里都有一个经过验证的、通用的五阶段流程,用于创建和实施有效的品牌标识。通过品牌战略的研究和分析,通过应用设计的设计开发,通过发布和治理的身份标准,设计品牌标识是整个过程的重要参考。通过新的案例研究,从赫尔曼米勒(Herman Miller)和通用电气(General Electric)到奥巴马的08年竞选活动,展示了成功的世界级品牌,这第三版为可持续发展和社交网络等新兴趋势提供了新的见解。VideoImagesBuy这本书现在推荐品牌设计的标志。

The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.VideoImagesBuy the book now book suggestion branding design logo
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