一个美丽而高效的视觉识别项目远远超越了logo，它是任何品牌项目的整体基础。一个坚实的和精心设计的设计将会扩展和帮助创建一个一致的形象，任何公司和它的服务。所需的工作量和迭代次数非常多，但结果是，正如您在本文中看到的，难以置信。这篇文章的灵感来自波兰华沙设计工作室Platige的一个品牌项目。这个特定的项目包含了创建一个高效的视觉设计工作所必需的所有需求，从logo的草图，到礼品卡的附属品。
Platige是一个致力于设计CG图像、3D动画和数字特效的创造性活动的工具。在Platige，我们把电影和广告工作结合在一起，对艺术、教育和娱乐有着强烈的热情。经过15年的努力，我们决定改变商标，全面改革Platige品牌。我们希望在新身份的所有元素中实现最大的简单性和一致性。品牌再造的概念是由亚当Tunikowski和MichałMisiński从果汁,一个波兰的设计机构。这一切是怎么发生的?新标志是指工作室之前的Logo，并创造了一个强大的、有表现力的符号。我们喜欢简单而又重的造型，这就是为什么我们将20世纪60年代和70年代的最佳品牌标识作为灵感来源。这些标志是可辨认的即使在今天,因为他们是简单和“前卫”——就像我们之前的视觉识别,建立在单词Platige图像和Π象征。PlatigeCopyright的PlatigeCopyright是一个数学常数，不能用有限的数字来描述，因此是不断激发和好奇的源泉。
对一个新标志的追求，最终形成了一个符号，由一个程式化的字母“P”组成一个三角形，它的形状保留了对数学符号的清晰的参考。这个新的“P”标志着新的Platige，是公司视觉标识的核心。朴素的设计给我们提供了非常有趣的修改选项。我们使用这个标志作为一种棱镜，我们将我们的工作展示给世界。分散的图片创造了几乎最立体的构图，使我们能够同时运用图像的尺度和细节。
A beautiful and efficient visual identity project goes way beyond the logo, it is the integral ba
se of any branding project. A solid and well thought out design will scale and help create a co
nsistent image for any company and its services. The amount of work and iterations required is aplenty but the result is, as you can see in this post, incredible.The inspiration for this post is a branding project for Platige, a design studio from Warsaw, Poland. This specific project encompasses all requirements necessary to create an efficient visual design work, from the sketches for the logo, collateral pieces to gift cards.For more information visit: http://www.platige.com/Platige is a vehicle for creative endeavors specializing in designing CG imagery, 3D animation, and digital special effects. At Platige, we combine film and advertising work with a strong passion for art, education, and entertainment. After 15 years we decided to change the logo and comprehensively overhaul the Platige brand. We wanted to achieve maximum simplicity and co
nsistency in all elements of our new identity. The rebranding co
ncept was developed by Adam Tunikowski and Michał Misiński from Juice, a Polish design agency. How did all of that happen? New Logo: Creative ProcessCopyright of PlatigeCopyright of PlatigeThe new symbol refers to the studio's previous logo and creates a strong, expressive symbol. We like simple and heavy forms, that’s why we turned to the best brand logos of the 1960s and 1970s for inspiration. These logos are recognizable even today because they are simple and “edgy” – just like our previous visual identity, founded upon the words Platige Image and the Π symbol.Copyright of PlatigeCopyright of PlatigeCopyright of Platige Pi is a mathematical co
nstant that cannot be described with a finite set of numbers, and is thus a wellspring of unceasing inspiration and curiosity. The quest for a new logo culminated in the creation of a symbol comprised of a stylized letter “P” inscribed into a triangle, its shape retaining a clear reference to the mathematical symbol. This new “P” signifies the new Platige and is the centerpiece of the company's visual identity.Copyright of PlatigeFo
ntCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeSiteCopyright of PlatigeCopyright of PlatigeOther usagesCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeThe “P” is the centerpiece of Platige’s new visual identity. The austere design presented us with very interesting options for modification. We used the logo as a sort of prism through which we present our work to the world. The dispersed picture created almost-Cubist compositions and enabled us to play with both the scale and detail of the image.Copyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of PlatigeCopyright of Platige visual identity design inspiration branding case study
