伦敦咖啡屋——视觉识别。

    品牌和视觉识别设计是设计师工作中最令人惊叹的领域之一。设计师需要考虑的各种各样的媒介，以及每一个细节，都要求设计师整体地、系统地思考。最后，你会有一个一致的，高效的，当然是漂亮的结果。为了说明这一点，我们与你分享了伦敦咖啡屋背后的创作过程，这是雷诺兹和雷尼设计的视觉标识。伦敦是一个根植于其传统、历史和建筑的城市。忠诚是在童年时代形成的，是一生的荣耀。

    因此，我们的任务不仅仅是展示我们产品的突出优点，而是将这些资产融入到伦敦文化的更大文化和主题中，将咖啡饮品的传统与独特的、独一无二的伦敦咖啡的乐趣相结合。在当今竞争激烈的市场上推出一个新的咖啡品牌非常具有挑战性。你必须提供一些真正独特的，高质量的，以及良好的氛围。雷诺兹和雷尼雷诺兹和雷纳的哲学植根于设计的真正力量。他们认为，这并不是为了打造高质量的品牌体验，而是更多地关注我们参与的过程，从而在我们的品牌和消费者之间建立一种真正的关系。

Branding and visual identity design is one of the most amazing areas of work for a designer. The variety of medias that the designer has to take into consideration and all the subtleties of each one require the designer to think holistically and systematically. In the end you have a consistent, efficient and of course beautiful result. To illustrate that we share with you the creative process behind Coffee House London, a visual identity designed by Reynolds and Reyner.London is a city deeply rooted in its traditions, history and architecture. Loyalties are formed in childhood and honored for a lifetime. So our task is not just to show the outstanding benefits of our product but to weave these assets into the larger culture and themes of London culture, combining the heritage of coffee drinks with the distinctive, one-of-a-kind pleasures of London House coffees.Launching a new coffee brand in today’s very competitive market is hugely challenging. You have to offer something truly unique, of the highest quality, along with great atmosphere.about Reynolds and ReynerReynolds and Reyner's philosophy is rooted in the true power of design. They believe it is less about making high quality brand experiences and more about the process at which we engage in, to create a real relationship between our brands and their consumers.