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重塑超级,自然的不列颠哥伦比亚。

2018-04-17 1347 1
   我目前正在研究一个未命名项目的标志,并且在我的研究中;在加拿大,我偶然发现了这个美丽的、自然的不列颠哥伦比亚的品牌。这背后的人重塑从ēthos Gabriel Lefebre和瑞秋Lecompte位于蒙特利尔,加拿大。这个获奖的duo团队是品牌、包装、文案和平面设计方面的专家。

   旅游英属哥伦比亚的品牌身份得到了一个主要的翻新,以反映其独特的产品。特别注意确保新工具能够充分灵活地满足许多区域和接触点的具体需要。现在所有的交流都集中在与BC的传奇荒野的相遇所激起的情感,以及它对那些亲身经历的人的生命肯定的影响。“超级,自然的不列颠哥伦比亚”的口号,使它在所有品牌传播的核心,重新获得了它的全部意义和地位……“我们要做的事情是,我们要做的事情。”在法国版的“让我们结束公司的创造,让我们创造更多的品牌”。

I am currently working on a logo for an untitled project and in the middle of my research; I stumbled across this beautiful rebranding of the Super, Natural British Columbia, in Canada. The folks behind this rebranding are Gabriel Lefebre and Rachel Lecompte from ēthos located in Montreal, Canada. This award-winning duo team are specialists in Branding, Packaging, Copywriting and Graphic Design.Tourism British Columbia’s brand identity was given a major facelift to reflect its unique offering. Special attention was paid to ensure that the new tools were sufficiently flexible for the specific needs of the many regions and points of contact.All communications now focus on the emotions stirred by encounters with BC’s larger-than-life wilderness and its life-affirming effect on those who experience it first-hand. The tagline “Super, Natural British Columbia” thus regains its full meaning and its place at the heart of all brand communications..."Cessons de créer des compagnies, créons plutôt des marques. in the french version of "Let's put to an end to the creation of corporation, let's create more brands."For more information check out: http://ethosmtl.com branding graphic design
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