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优雅的品牌和视觉形象,为Clinique Vestimentaire。

2018-04-20 1878 0
    临床服装是Vivien bertin设计的一种品牌标识和艺术指导项目。视觉语言简单而优雅,有经典的黑白模式和简单但又大胆的字体。

    在这篇文章中,您可以看到这个项目的品牌标识和设计过程,包括来自物理世界的应用程序,比如web和移动应用程序设计。从视觉设计的角度来看,所有的东西都是一致的,但是从视觉设计的角度来看,如果你看一下这些应用,你就会发现它们是家庭或系统的一部分。在我看来,这就是伟大的设计。在人类和他的解剖学的意识中,服装诊所的设计师和研究人员向当代纺织工业提出了不同的概念。我的角色是通过一个全球艺术方向的工作来陪伴这个年轻的品牌;商标的创建,摄影的方向,传播媒体的设计以及所有的数码工具。品牌识别临床服装- 2017Art方向:Vivien Bertin摄影作品:Vivien Bertin模型:Joan Jonnsen Web开发:Alexandre Continiabout Vivien BertinI, Vivien Bertin, art director and illustrator based in Paris, France。我的作品被各种形状和形式的图像所吸引,通常是由绘画的存在、插图和平面设计的中间部分来定义的。在法国的一家创意机构工作了4年,设计了视觉标识和插图,我现在是一名自由平面设计师。

Clinic Clothing is a brand identity and art direction project shared by Vivien bertin for a fashion design. The visual language is simple but quite elegant with a classic black and white scheme and simple but yet bold typography. In this post you can see the brand identity and design process for this project including the applications from the physical world like collaterals to web and mobile app design. Everything is consistent but also coherent from the visual design point of view, if you look at the applications you can tell that they are part of a family or system. That, in my opinion, is what great design is all about.In the consciousness of man and his anatomy, the designers and researchers of the clothing clinic propose alternative concepts to the contemporary textile industry. My role was to accompany this young brand through a work of global artistic direction; The creation of logos, the photographic direction,  the design of the communication media as well as all the digital tools.Brand identityClinic Clothing - May 2017Art direction: Vivien Bertin Photo credits: Vivien Bertin Model: Joan Jonnsen Web development: Alexandre Continiabout Vivien BertinI'm Vivien Bertin, art director and illustrator based in Paris, France. Fascinated by images of all shapes and forms, my work is often defined by the presence of drawing, halfway between illustration and graphic design. After 4 years in a french creative agency, designing visual identities and illustrations, I currently work as a freelance graphic designer. 
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