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新加坡交响乐团的品牌标识。

2018-04-17 1081 1
   Vantage Branding为新加坡交响乐团(SSO)开发了新的品牌标识。成立于1979年,是新加坡最著名的古典音乐乐团,不断发展,以触动无数新加坡人的生活。然而,随着音乐会出席率的下降和对未来资金的担忧,有必要重新设计SSO,以证明它与更广泛的新加坡观众的相关性。他们的品牌研究和战略的产出,导致了SSO品牌的3个核心支柱:新加坡精神的艺术卓越和融合的多样性。
    为了反映这一点,它创建了一个品牌识别系统,将多样性置于沟通的核心。在没有疏远古典音乐爱好者的情况下,Vantage创造了一个以更令人振奋的方式吸引新观众的头条结构。此外,他们还引入了一种色彩的光谱来传达不同的表演风格,并以一种独特的摄影和插画风格的系统无缝地结合在一起。新标志用独特诠释的音乐音符,描绘了新加坡和交响乐的“S”。此外,这些年来,SSO使用了一种普通的logotype,并且没有一个可识别的标记,所以Vantage使得创建一个独特的标识成为了优先事项。新标志用独特诠释的音乐音符,描绘了新加坡和交响乐的“S”。它以优雅和流畅的方式,传达了SSO经典音乐的卓越品质。新品牌于2017年初推出,并有望实现其转型,以一种具有标志性的身份认同,并以正确的方式吸引更多的观众。

Vantage Branding has developed the new brand identity for the Singapore Symphony Orchestra (SSO). Founded in 1979, the SSO is Singapore’s flagship classical music orchestra, evolving to touch the lives of countless Singaporeans. However, with a trend of declining concert attendance and concerns raised over future funding, there was a need to rebrand SSO to demonstrate its relevance to a broader Singaporean audience.The outputs of their brand research and strategy lead to 3 core pillars for the SSO brand:Artistic ExcellenceCommunity EngagementDiversity of the Singaporean Spirit.To reflect this, it was created a brand identity system that placed diversity at the heart of communications. Without alienating classical music aficionados, Vantage created a structure for headlines to engage newer audiences in a more inspiring way. In addition, they introduced a spectrum of color to convey diverse performances with a distinctive system of photographic and illustration style working seamlessly together.The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Also, the SSO used a nondescript logotype over the years and didn’t have a recognizable mark, so Vantage made the creation of a distinctive logo a priority. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Crafted with grace and fluidity, it conveys the majestic excellence of SSO’s classical music.The new brand was launched at the beginning of 2017 and is on track to make its transformation felt with an iconic identity that embraces and excites a bigger audience with the right note.
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