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汽车公司美丽的品牌形象。

2018-04-17 968 1
    来自马耳他的设计师Borja Albaladejo在他的Behance简介上分享了一个美丽的品牌标识项目。我最近一直在检查这类项目。我真正关注的是设计师如何展示作品,而不仅仅是结果。
    我的目标是试着理解演示对于任何设计项目的作用。我的假设是,这是过程中至关重要的一部分,特别是如果设计本身是一个简单的共享或形式。我认为Borja在这个品牌上做得很好。正如他所提到的,这是一家新公司,它是由3个知名品牌合并而成的。其结果是一个优雅的商标和一个强有力的文字标记。我很喜欢他展示的方式和一些模板,比如广告。与所有的股东合作,我们成功地创造了一个品牌,象征着市场的力量,诞生于这次合并所创造的独特价值。我们发现这个品牌承诺的一个重要部分是关于客户旅程的优先顺序。

Borja Albaladejo a designer from Malta shared a beautiful brand identity project on his Behance profile. I have been checking more of this type of projects lately. I am really focusing on the way designers present the work rather than just the outcome. My goal is to try to understand the role of presentations for any design project. My assumption is that it is a more than crucial part of the process especially if the design itself is a simple share or form. I think Borja did a good job on this brand identity.  As he mentions, it's a for a new company born from the merger of 3 well established brands. The result is an elegant logo with a strong wordmark. I quite like the way he presented and some of the templates, like the ads one. Working with all stake holders we managed to create a brand that symbolised strength in the market, born out of the unique value created by this merger. We found that an essential part of this brand promise was about prioritising the customer journey.
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