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简单而优雅的品牌标识

2018-04-17 1509 1
    RED ANTLER分享了一个超级优雅的品牌标识项目,他们为改进而设计。如果你不熟悉Betterment,我相信我们的大多数听众并不是因为我们的全球影响力。

    Betterment是一个更智能的自动化投资服务,旨在为个人、IRA、401k和rollover账户提供最佳的投资回报。它在美国很受欢迎,至少我的大多数朋友和同事都使用它。但这篇文章不是关于投资的,而是关于设计的。关于这个品牌标识项目,有很多东西值得你去爱,但对我来说,简单、色彩和排版都是最重要的。我特别喜欢“T”和“all point up”。这是一种非常巧妙的方式来表明你的投资总是会上升。正如我说的,我是一个简单的设计解决方案的爱好者,这是一个很好的例子。RED ANTLER是一家总部位于纽约布鲁克林的品牌公司。

RED ANTLER shared a super elegant brand identity project they created for Betterment. If you are not familiar with Betterment, which I believe most of our audience is not because of our global reach. Betterment is the smarter automated investing service that aims to provide optimized investment returns for individual, IRA, 401k, and rollover accounts. It's quite popular here in the US, at least most of my friends and co-workes use it. But this post is not about investments, rather it's about design. There are tons of things to love about this brand identity project, but for me, the simplicity, colors and the typography top them all. I especially like the "T"s and the way the all point up. Quite ingenious way to show that your investments will always go up. As I said I am a fan of simple design solutions and this is a great example.RED ANTLER is a branding company based in Brooklyn, New York.
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