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垂直的借记卡设计反映了“今天的人民银行”

2018-04-16 1195 1
    创业银行服务浪潮已经重新打上烙印,推出了一个新的标识和重新设计的、和现状;借记卡。该公司成立于2017年,为小型企业提供网上银行服务和贷款。目前,该公司在英国拥有3万多名客户。 

    由Tide&rsquo公司的内部设计团队创建,这张卡片将大多数银行使用的传统景观格式改为肖像版。该设计的目的是反映人们实际使用卡片的方式。该公司的设计总监凯特琳•里奇(Caitlin Rich)表示,比如将卡片插入自动取款机中提取现金,在商店和餐厅付款时将其插入终端,并将其保存在智能手机的后面。这张卡上有用户名和背面的详细信息,目的是让前面看起来更简洁、更干净、更整洁。该公司补充说,这一功能也提高了安全性,因为个人数据更隐蔽,因此更难复制。 卡片的正面是Tide&rsquo的新徽标,一个带有小突起的圆形符号。

    该标识是由文章设计的,它的灵感来自于老撒克逊版本的公司名称tī这意味着公司的使命是让银行更快地为客户服务。深蓝色被选为品牌的核心颜色,其目的是寻找和满足;说,和“;understated”富有。我从未用蓝色来设计这个深不可测的东西;一种温暖而独特的蓝色。这和公司的颜色不一样,我们过去习惯,但它也不像新品牌所宣扬的那种花哨的颜色或设计怪怪的怪怪的。丰富的补充道。 Tide&rsquo的新身份已经在所有接触点推出。

Start-up banking service Tide has rebranded, unveiling a new logo and a redesigned, “vertical” debit card. The company was founded in 2017, and offers online banking services and loans to small businesses. It currently has more than 30,000 customers in the UK. Created by Tide’s in-house design team, the card ditches the traditional landscape format used by most banks for a portrait version instead. The design aims to reflect how people actually use cards today, says Tide head of design Caitlin Rich, such as by inserting them into ATMs to withdraw cash, slotting them into terminals when paying in shops and restaurants and keeping them in the back of their smartphones. The card has the user’s name and details on the back, with the aim of making the front look more “clean”, says Tide. The company adds that this feature also improves security as personal data is more hidden and therefore harder to copy. The front of the card features Tide’s new logo, a circular symbol with a small, raised swell. Designed by Article, the logo takes inspiration from the Old Saxon version of the company’s name, tīd, which means time and nods to the company’s mission to make banking quicker for its customers. Dark blue has been chosen as the brand’s core colour, with the aim of looking “refined” and “understated”, says Rich. “We’ve never designed in a blue this deep – a blue that’s warm and distinctive. It’s nothing like the corporate colours we’re used to, but it’s also nothing like the loud colours or design quirks that newer brands shout with,” Rich adds. Tide’s new identity has rolled out across all touchpoints.
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