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Pentagram“联合”Expedia集团的旅游品牌,并拥有新的身份。

2018-04-16 913 1
     Pentagram已经更名为Expedia Group,该公司拥有Expedia、Hotels.com和Trivago等各种旅游业务。

     新身份的目标是“五角星”(Pentagram)合伙人宝拉·舍尔(Paula Scher),他的目标是维持现状,改善现状;旅游品牌的家族,咨询公司说。与Expedia合作开发的公司,其身份是基于重新设计的现有和现状的版本;标志。之前所看到的手写字体已经换成了小写,更多的和最不符合的,空气动力学的;这一版本允许Expedia拥有自己的e”, Pentagram说。 该符号也将是“关于营销材料和宣传册等其他附属品,咨询公司补充说。 Pentagram与类型设计师Jeremy Mickel合作开发了一个定制字体,Expedia Group Display。它被选为副字体,而核心色板由棕色变成亮蓝色和黑色。身份已经在所有接触点上展开。 所有图片由五角星提供。

Pentagram has rebranded Expedia Group, the company that owns various travel businesses such as Expedia, Hotels.com and Trivago. Headed up by Pentagram partner Paula Scher, the new identity aims to “better unite” the family of travel brands, says the consultancy. Developed in collaboration with Expedia Group, the identity is based on a redesigned version of its existing “e” logo. The handwritten letterform seen previously has been swapped for a lowercase, more “aerodynamic” version that allows Expedia to “own the e”, says Pentagram. The symbol will also be “immediately recognisable” on marketing materials and other collateral such as brochures, adds the consultancy. Pentagram worked with type designer Jeremy Mickel to develop a custom typeface, Expedia Group Display. Sans-serif Neuzeit Grotesk has been chosen as a secondary typeface, and the core colour palette has been changed from brown to bright blue and black. The identity has rolled out across all touchpoints. All images courtesy of Pentagram
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