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2010广告创意设计风暴(十四)

2010-07-31 19679 0

  平面广告创意讲求视觉冲击力,完整浅显的目标诉求,在国内广告业让人失望的时候,可以翻阅一下国外精彩的广告创意来完善自己的方案,一下来看下面精彩的平面广告创意作品:

Aspirin(阿司匹林)解热镇痛,很管用

Advertising Agency: BBDO, Jakarta, Indonesia
Executive Creative Director: Didit Indra
Creative Director: Didit Indra
Art Director: Herwindo
Copywriters: Eddie Nurcahyo, Awaluddin Rusdiansyah
Illustrator: Budi Sumanto, Milan
Photographer: Roy Genggam

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Burn能量饮料

Burn is the new energetic drink for those who want to live the night all the way through. This energy is seen as a fire that burns inside. Black Pencil Milan have chosen to launch the product with two posters in the rest rooms of the most important Italian night clubs; the same creativity was then carried on in the outdoor campaign. In the same direction, we’ve also created a special invitation for the parties that Burn has organized in the night clubs.

Client: Coca-Cola Italy
Agency: black pencil Milan
Creatives: Enrico Chiarugi (Executive Creative Director)
raffaele cesaro (Art Director)
Jack Blanga (Copywriter)

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Converse匡威经典帆布鞋

这鞋还不错,穿在脚上倍儿舒适,俺有二双~`

Advertising Agent: TBWA/180, USA
Creative Director: McAo Chang
Edit Director: Mercy Ma

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Pattex胶水:肌肉篇

Advertising Agency: Tribal DDB, Germany
Art Director: Patrick Hirscher
Copywriter: Stefan Eilers
Photographers: John Lund, Sam Diephuis

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不必如此复杂




小毛病足以破坏大事情




Volkswagen大众商用车

Advertising Agency: DDB Milan, Italy
Creative Director: Luca Albanese, Francesco Taddeucci
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Sven Glage


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唉!关键时刻,电力不足 (Energizer)劲量电池

墟废了伟大的照片

Advertising Agency: DDB, Bogota, Colombia
Art Director: Juan Gabriel
Copywriter: Lopez Ricardo
Photographer: Uribe Fernando Decillis
Graphic Designer: Juan Gabriel Lopez

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动下手指,用Canal+手机观看电影

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Copywriter: Benjamin Sanial
Art Director: Raphael Halin
Art buyer: Victoria Vingtdeux
Photography: Cedric Delsaux

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空运更安全:Tampa航空货运

Advertising Agency: Young & Rubicam, Bogota, Colombia
Art Directors: Jaime Duque, Oscar Munoz
Copywriters: Jaime Duque, Juan C. Valdivieso
Photographers: Niels Van Iperen, Flaco Jaramillo
Post Production: Oruga Studio

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狂爽一夏!Duvel啤酒

Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Art Director: Didier Vandenbrandt
Copywriter: Damien Veys
Photographer: Veys Christophe Gilbert
Retoucher: Yannick Lecoq


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乱砍树木带来的后果是什么?绿色和平组织

Advertising Agency: Almap BBDO, S?o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Ricardo d'Avila
Copywriter: Pernil

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有更安全的方法表达你的意见:比利时晨报

我们的伊妹儿 readers@demorgen.be
Advertising Agency: Duval Guillaume, Belgium

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只怪年轻的时候没喝过激浪!

Advertising Agency: BBDO Shanghai, China
Executive Creative Directors: WF Leong, Andrew Lok
Creative Directors: Andrew Lok, Alex Xie
Art Directors: Alex Xie, WF Leong, Daniel Wang, Rain Yu
Writers: Andrew Lok, Rain Yu
Photographer: Jonathan Tay
Agency Producer: Ivan Heng


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