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55岁顶级设计杂志《ID》停刊

2010-01-09 14830 0

55岁顶级设计杂志《ID》停刊

2009年12月16日,创刊55年的设计界权威杂志《I.D.》宣布停摆了。

《I.D.》是美国历史最悠久的设计杂志之一,随着杂志的创办,每年都有设计比赛、全年设计回顾,这些是美国设计盛事之一。

在《I.D.》出版期间,共赢得了5项全国性质的杂志奖,这对于每期仅有3万读者的杂志来说是一种极大的震撼。

尽管如此,F&W的销售经理认为同其他杂志相比,《I.D.》没有吸引住带主流审美意识的观众。

《I.D.》宣布这本自1954年创办的批评性杂志不得不关闭,来年1月或2月可能是最后一期。包括印刷广告下降、当今时代的资讯泛滥令核心读者(主要是产品设计师们)逐渐流失、以及免费服务的冲击(如:在线、B2B业务)等原因使得杂志不得不停刊。但F+W集团会继续举办年度设计回顾。

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55岁顶级设计杂志《ID》停刊

55岁顶级设计杂志《ID》停刊

55岁顶级设计杂志《ID》停刊

《I.D.》的声明全文如下:

Statement for External Release December 15, 2009

To Readers, Advertisers and Friends of I.D. Magazine:

Since 1954, I.D. Magazine has served as one of America's leading critical magazines covering the art, business, and culture of design. Today it is with regret that we announce its closure. The January/February issue of I.D. will be its last; subscribers to I.D. will receive Print magazine for the balance of their subscription.

Ceasing publication of an iconic brand like I.D. is never an easy decision, but there are several forces that have worked against its sustainability. Certainly the downturn in print advertising has contributed to this decision, but other factors include the fragmentation and specialized information needs of I.D.'s core readers (product designers) and the plethora of information resources available to them – some for free (online and B2B) and others that are highly specialized and targeted to specific industries served.

F+W Media will continue producing the I.D. Annual Design Review, its flagship international product design competition, in an expanded fashion online. This new web initiative will feature not only 2010's winners but will catalog thousands of notable entries from past competitions. Going forward, in addition to the I.D. Annual Design Review, F+W Media’s Design Group is comprised of the award-winning HOW and Print brands – magazines, books, events, and competitions serving the information needs of graphic designers in all media.

We thank the entire I.D. community, past and present – staffers, contributors, readers, and advertisers – for their support of the magazine throughout its 55-year history.

Sincerely,

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55岁顶级设计杂志《ID》停刊

名词解释:此《I.D.》非彼《i-D》

常常人们会把设计杂志《I.D.》误以为是先锋时尚杂志《i-D》(上图为时尚杂志《i-D》2009年3月号的多封面版)。

这2个标志长得几乎一摸一样,但却代表着不同的含义:一个是站在国际角度的设计杂志,而另一个是站在纯时尚角度的。 《i-D》杂志对时尚与风格发表独具视角的评论已经超过25年了(准确地说,到2009年已经是第29年了) 第一本杂志问世的时候,她只是一本40页装的爱好者杂志。现在,这本英国杂志囊括了摄影,设计,时装及风格的评论与报道,对新生的时尚艺术更是起着非常重要的影响作用。 Yasmin Le Bon 29年这本杂志封面上的模特永远一只眼睛闭,一只眼睛睁。这是一本真正意义的视觉杂志。大写的字母D强调了杂志对设计的关注,小写字母i暗示了杂志“我行我素”的风格。 Agyness Deyn 在2009年3月刊上,《i-D》带来了12种“一只眼睛闭,一只眼睛睁”——在封面以及内页中汇集了12位英国最好的模特!可以得到《i-D》的承认的超模,绝对不是一个只会在T台上表演服装的模特,而是真正的“Icons”(时尚偶像)!


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