Established in 1973, Hemtex is the leading store of home textile products in the Nordic region with 189 stores in Sweden (where it has the most at 143), Finland, Denmark, Norway and Estonia. Hemtex produces, designs, and/or commissions most of its products, while others are carefully selected from existing inventory. Its range spans everything from towels, to pillows, to curtains in playfully minimalist patterns and simple color palettes. Hemtex recently introduced a new identity designed by Stockholm Design Lab.